A diploma project crafting a revitalized identity for Marseille’s Centre Bourse through a fresh logo and launch campaign. Fused youthful dynamism with brand strategy to generate renewed public interest. Served as both an academic milestone and a real-world commercial solution.
Challenge
Alizée needed to transform the stagnating image of an existing Marseille shopping center. The brief demanded a revitalized logo and communication launch to generate renewed public interest. Adapting student-level creativity to a real-world commercial brief added the dual challenge of academic rigor and practical impact.
Solution
She delivered a full-scale logo redesign coupled with a strategic communication launch that brought youthful energy and dynamic interest to Centre Bourse. The fresh, vibrant identity directly addressed the goal of renewed attention and engagement. As a diploma project, it also marked the successful culmination of her design training.
