A vibrant street-food brand identity inspired by the warmth and culture of Madagascar. The design blends modern aesthetics with a cozy, sunny atmosphere to attract diverse audiences. From logo to food-truck visuals, the identity elevated Tsak Tsak into a recognizable and media-featured brand.
Challenge
Tsak Tsak needed a distinctive identity to stand out in the competitive street-food scene. The brief called for a modern, dynamic visual aesthetic that still evoked the warm, exotic vibes of Madagascar. The challenge was to translate cultural richness into an engaging, professional food-truck presence that resonated with local and festival audiences.
Solution
Alizée crafted a chic, cozy visual universe marrying modern design with the vibrant, sunny essence of Madagascar. The project included a full logo and food-truck design, strong brand visuals, and cohesive graphic elements. This identity not only elevated the brand but contributed to its visibility—leading to media features like a documentary on TF1 and presence at Toulouse’s Rio Loco festival.
