A funky, character-rich branding project for Flor Coffee—a joyfully expressive café that blends bold visuals, playful typography and fresh illustration. The identity fuses quirky personality with coffee culture to appeal to trend-savvy crowds. The design highlights creativity, vibrancy and a memorable in-store experience.
Challenge
Flor Coffee needed a visual identity that stood out in an overcrowded café market while feeling accessible and fun. The challenge was balancing bold creativity with practical readability and recognisability. Another hurdle was developing a brand system versatile enough to work across façade signage, packaging, menus and social media.
Solution
The solution involved crafting a vivid and flexible visual system anchored in hand-drawn illustration, energetic typography and a lively colour palette. By embedding the café’s quirky personality into every touchpoint—cups, signage, interior accents—the brand delivers consistency and surprise. The modular identity framework ensures easy adaptation across multiple media while retaining its distinctive character.
