A cultural and community-driven brand identity project designed to reflect African roots and modern creative expression. The visuals merge tradition with a contemporary aesthetic to connect with diverse audiences. The identity emphasizes authenticity, storytelling, and social impact.
Challenge
MOYO ASILI needed a strong visual identity that honored cultural heritage while appealing to a global audience. The challenge was balancing authenticity with modern visual language. Another hurdle was creating a system flexible enough to apply across various media.
Solution
MOYO ASILI needed a strong visual identity that honored cultural heritage while appealing to a global audience. The challenge was balancing authenticity with modern visual language. Another hurdle was creating a system flexible enough to apply across various media.
