A full 360° brand identity project for a vibrant wedding-planner business, serving to position the brand as both professional and joyfully personal. The visual system incorporates elegant calligraphy, soft pastel colour tones and refined stationery layouts, creating an aesthetic that feels upscale yet accessible and emotionally celebratory.
Challenge
The brand needed to stand out in a highly competitive events/wedding market while remaining warm, personal and approachable to couples. The challenge was to craft a visual identity that could flow seamlessly across business cards, website wire-frames, printed proposals, and signage — delivering consistent personality and clarity at every touchpoint.
Solution
The solution implemented a versatile identity toolkit combining a bespoke logo script, minimalist iconography and cohesive colour accents. Alongside print materials and digital mock-ups, the website design was conceptually developed (wireframe to finished layout) to reflect the brand’s promise and user experience. The resulting ecosystem offers a unified, polished look that supports the planner’s creative services while projecting credibility and charm.
